FOR IMMEDIATE RELEASE
MOSCOW FASHION WEEK AND NOIR FASHION WEEK EXPAND INTERNATIONAL PATHWAY FOR AMERICAN DESIGNERS
The third season of The Noir Collective brings Amirah Creations to Moscow as the partnership creates a recurring route for independent American fashion brands into international markets.
MOSCOW — September 2026 — Moscow Fashion Week and Noir Fashion Week are expanding their international partnership, creating a recurring pathway for independent American designers to enter new global fashion markets.
This September, The Noir Collective returns to Moscow Fashion Week for its third season, presenting American label Amirah Creations, founded by designer Nailah Lymus, during the September 26 through October 1 program.
The partnership reflects a broader shift across fashion as designers increasingly look beyond traditional capitals for audiences, partnerships, distribution opportunities, and international growth. Through The Noir Collective, Noir Fashion Week connects independent American brands with international fashion platforms, helping designers enter markets that can otherwise be difficult to navigate alone.
The relationship is reciprocal. Moscow Fashion Week has developed international exchange opportunities for Russian designers to participate in events abroad, including Noir Fashion Week in New York, while The Noir Collective has introduced independent American fashion brands to Moscow.
“Talent exists everywhere. Access does not,” said Nichole M. Bess, Founder and CEO of Noir Fashion Week. “The next evolution of fashion will depend in part on who is willing to build credible connections between markets. Noir’s role is to help create those connections and make sure independent designers are able to participate in them.”
AN AMERICAN PERSPECTIVE IN MOSCOW
This season, that perspective comes from Amirah Creations.
Founded by Nailah Lymus, the American label approaches modest fashion through contemporary silhouettes, expressive proportions, and a design language centered on individuality.
For Lymus, Moscow offers an opportunity to introduce the brand to an audience outside its home market while participating in a broader international conversation around fashion, identity, and design.
“Entering a new market allows a designer to understand how their creative language translates beyond the audience that already knows them,” said Nailah Lymus, Founder and Designer of Amirah Creations. “Through The Noir Collective, we are able to bring Amirah Creations into a completely different fashion environment while remaining grounded in who we are as a brand.”
The presentation coincides with the BRICS+ Fashion Summit, scheduled for September 28 through 30, bringing together fashion executives, entrepreneurs, organizations, and industry professionals from international markets in Moscow.
Together, Moscow Fashion Week and the BRICS+ Fashion Summit place runway collections alongside wider conversations about emerging fashion economies, international collaboration, and new market development.
As Noir Fashion Week expands its international footprint, The Noir Collective advances a larger proposition: fashion weeks can become connectors between markets rather than isolated moments on a calendar.
For Amirah Creations, Moscow represents the next destination in that journey. For Noir Fashion Week, it is another step in developing what the organization describes as a global corridor for creative access.
ABOUT NOIR FASHION WEEK
Noir Fashion Week is a global fashion platform focused on expanding access, visibility, and international opportunities for designers and creative professionals. Through runway presentations, industry partnerships, designer development, and The Noir Collective, Noir works to connect independent fashion brands with audiences and markets around the world.
ABOUT THE NOIR COLLECTIVE
The Noir Collective is Noir Fashion Week’s international designer pathway, connecting independent designers with global fashion platforms, markets, and industry opportunities. The initiative is designed to help brands move beyond one-time visibility and develop meaningful international positioning and relationships.
ABOUT AMIRAH CREATIONS
Founded by designer Nailah Lymus, Amirah Creations is an American fashion label known for contemporary modest fashion, expressive silhouettes, and a design perspective rooted in individuality, confidence, and cultural expression.
MEDIA CONTACT
Tevin
Noir Fashion Week
Tevin@noirglobal.org
Fashion Beyond Borders.
A Global Corridor for Creative Access.
